Magento · Configurable commerce · Long-term engineering
Engineering the complex commerce platform behind threefold growth.
More than a decade of Magento engineering supports a multilingual made-to-measure retail operation where product configuration, pricing, suppliers, fulfilment and dozens of extensions must work as one system.
Built in partnership with Innovation Kite. AgileNinjas provides Magento engineering, integrations and ongoing technical maintenance.
Window decoration is not a standard catalogue purchase. Every product can combine dimensions, materials, colours, operating sides and additional options, with the final price determined by a matrix of business rules.
The platform also has to coordinate checkout, payments, carriers, suppliers, fulfilment, product feeds, analytics and customer service. Commercial Magento modules provided useful foundations, but many needed extension or rewriting to work reliably with this specific operation.
Working with Innovation Kite, AgileNinjas provides the Magento engineering and ongoing technical delivery for Raamdecoratie.com.
The current environment includes 68 extensions and third-party integrations, with custom AgileNinjas engineering in 30 areas. The work covers dimension-based pricing, option templates, order-export locking, tracking imports, carrier logic, checkout behaviour, product feeds, analytics, SEO and continued platform compatibility.
Systems worked on include Hyvä, Pay.nl, Klaviyo, Trustpilot, The Feedback Company, Channable, Elasticsearch, Varnish and Redis caching, server-side Google Tag Manager and Postcode.eu address validation.
Explore our broader E-commerce engineering and integration capabilities.
At the centre of the platform is a custom pricing engine. Every made-to-measure price is computed live from dimensions and combinations of options, through matrix price grids and layered business rules. It has priced every order on the platform for years, in production, without drama.
Inside the solution
Engineering scope.
- Width-, height- and option-driven pricing logic
- Custom PostNL and GLS carrier methods
- Duplicate-safe order export and customised tracking import
- Split orders, checkout, quotes, mini-cart and confirmation flows
- Channable, product-feed and review-feed customisation
- Analytics, tag-management, structured-data and SEO layers
- Freshdesk-connected customer-service workflows
- Ongoing upgrades, troubleshooting and performance work
Business impact
What changed.
- Threefold increase in turnover attributed to the transformed webshop and supplier connections
- Complex made-to-measure products supported beyond standard Magento capabilities
- Automated export and tracking flows reduce manual fulfilment administration
- One long-term team maintains the interaction between commercial and custom modules
- The platform has evolved across Magento generations rather than being repeatedly replaced
Raamdecoratie publicly attributes its threefold increase in turnover to the fast, modernised webshop and the innovative connections with its supplier systems.
Based on a public statement by Raamdecoratie.com.